Sales Book

A sophisticated and premium take on a book that details all the do’s and dont’s about draft beer. Heavy on information, the goal was to keep each page interesting. How? ---Balance. Each spread has a “beauty” image, infographics or illustrations paired with facts
and figures.

Glade Peony Cherry

You have your outfit picked out. Your favorite playlist is blasting through the apartment. You light up Glade's new fragrance, Blooming Peony & Cherry™ for the finishing touch. And in a couple of hours, you get to see your girlfriends and dance the night away. Feeling flirty; you might even make the first move!

Flirting is all in the eyes with a beautiful smile to match. That's how I conveyed "flirty". Added a dash of whimsy through the petals of her eyelashes and a head dress full of blossoming flowers.

It's always great to be given a chance to wow a client and your peers. And it was truly wonderful to see the finished piece look exactly the same as my original concept
and design. 

United Airlines / United Club

In February 2016, United Airlines wanted to showcase the newly renovated United Club. We transformed the United Airlines hub, at Penn Station in NYC, into the United Club in London Heathrow.

On launch day, commuters were greeted with master barista, Giorgio Milos handing out free Illy coffee. Our warm and inviting hub proved to have so much stopping power that most commuters stopped by to sit back and relax, entered their names for the sweeps and took photos. It was a great way to start the work week!

In the age of Covid, social interaction is mainly done virtually these days. So to celebrate my good friend’s birthday, I created a gif invite for a birthday happy hour.

I hand-drew the clock elements in pencil and then filled it in with black ink. Once that was done, I imported it in illustrator to make it all vector and so I can manipulate the colors. I wanted to incorporate 2-3 colors only and because my drawings tend to have that cross-hatch style/ol’ school vibe, I wanted the black outline to pop with the bright colors. Much like those screen printed rock posters. This was so fun to animate and awesome to have it come to life!

ALDI USA Stories

Using fun illustrations and vibrant photography to create engaging stories for ALDI USA.

United Airlines / Winter Olympics

United Airlines is a proud sponsor for the Olympics. Created an immersive experience for New Yorkers with a fun photo booth with both super Olympians and United’s very own super employees. Customers were also able to enter the sweepstakes for a chance to win a trip to the Olympics. And last but not least, customers got to leave with a Winter Olympian action figure.

Chevron & Texaco with Techron’s Gas Rewards Program

Our goal was to create an informative and memorable video for the employees so they can explain the program to customers. I, along with my copywriter created 3 storyboard explorations and sold our recommended concept to the client. The client loved the video so much, that they made 4 more videos!

2019 / Spider-Man & United Airlines Partnership

Spider-Man: Far From Home partnered with United Airlines and we decked out United’s NYC Penn Station space for a memorable experiential event for all ages, from June 17th – July 12th. NYC Penn Station commuters got to meet Spider-Man! (No, not Tom Holland, but close enough.) They got to play games, take photos, pose in our gif booth, won movie tickets & Spider-Man swag! Parents even face-timed their kids with Spider-Man! Our friendly neighborhood space brought a lot of joy to New Yorkers and tourists alike. Check out the video and be sure to watch till the end!

Glade Fall Campaign

For a client to buy off on the concept and design, with small tweaks, is rare and something to be proud of. Not to mention, a lot of fun! I also got to work with a talented painter, Sacha Treager, who not only stayed true to the design, but also elevated it. 

Every season, we're asked to bring to life the unique scents of Glade through different themes. Knowing Glade's fall scents were clean and crisp, we developed a campaign around the freshness that comes from farmers markets. 

I created a classic American farmers market where you can almost smell the sweetness of the apples. To uphold the integrity of the moment, I incorporated the branding in a subtle, organic way that still gives it prominence. 

Through print and various p.o.s. displays, the campaign was a success. It got consumers to
Bring Fall Home. 

Centene TV Spot

Our goal was to make a TV spot for Centene that speaks about medicare in a conceptual way. We used a garden maze to show that choosing the right health plan can seem daunting. But with Centene guiding them, customers are able to navigate through the different choices, which allows them to choose the best health plan for them with ease. 

Texaco / Mission Impossible

Our goal was to create a mobile instant-win game where consumers can get hyped for the Mission Impossible: Fallout movie and play for a chance to win free gas for one year from Texaco.

FSI • Poster • Shelf Talkers

MilkBite was a new product brought to you by Kraft. It’s a unique granola bar because it has the calcium of an
8 oz. milk on-the-go! It's a brand spanking new way to enjoy milk!

The importance of the calcium was the driving force behind the concept. The tear revealing the glass of milk was a simple yet visually interesting way to convey the product benefit. I ensured that the product stood out by keeping the layout airy and the light blue around the white background created the drama and depth it needed to pop.

I was also able to lead the photo shoot at the Kraft headquarters
in Chicago. 

Eat Drink SF

EDSF is a 4-day event that showcases San Francisco’s global status by ”…inviting food and drink enthusiasts to connect directly with top local chefs and bartenders, and get a taste of what makes San Francisco a top-rated food city,” while staying true to its local flavors.

United Airlines’ Polaris is the hottest new dining experience, 36,000 feet in the air! The chefs at United are continually creating new regional specialty menus influenced by route destinations around the world, making their in-flight service a class of its own. We transformed the space into the Polaris Lounge, where guests can learn more about the evolving flavors and taste its elevated cuisine. There was even a raffle to win a trip! Their experience at our Polaris Lounge space was made to be as memorable as it would be to fly Polaris.

Best Buy BTS Digital Ideation

Digital concepts for the look and feel for Best Buy’s Back-To-School campaign. Visual explorations were inspired by “net punk / digital meets analog style” graphics. Here are some storyboard explorations on how it could animate.

United Airlines: Prague

United Airlines flies nonstop to Prague from Newark, NJ. To showcase this destination, we created an environment that uses the famous Charles Bridge as the backdrop. People loved taking postcard-like photos, while our brand ambassadors informed them of all the wonderful places to see at Prague. One of them is called the Prague Astronomical Clock aka Prague Orloj. We created a 3D replica of the clock, where customers used their camera app to prompt an augmented reality experience. The AR uses the astronomical signs to reveal if they’ve won a fun gift. It was a huge hit!

Poster • Store Displays • Fan Table Tent • Dangler • Umbrella

What better way to show off Tsingtao as the beer for any festivity, than to use an eye-catching and energetic look and feel. I worked with some ornate graphics to create movement and celebration. I had lots of fun making different POS materials that pertained to the Chinese culture, such as: the fan used as danglers or table tents; and the divider, used as a backdrop for the cases and the umbrella used to jazz up the ceiling.