FSI • Poster • Shelf Talkers

MilkBite was a new product brought to you by Kraft. It’s a unique granola bar because it has the calcium of an
8 oz. milk on-the-go! It's a brand spanking new way to enjoy milk!

The importance of the calcium was the driving force behind the concept. The tear revealing the glass of milk was a simple yet visually interesting way to convey the product benefit. I ensured that the product stood out by keeping the layout airy and the light blue around the white background created the drama and depth it needed to pop.

I was also able to lead the photo shoot at the Kraft headquarters
in Chicago.